Let’s talk about Marmite

It was my first breakfast in Britain , I still feeling lost  and I remember asking for a true English man:

– What is actually the traditional breakfast of the British ?

Smiling he replied :

– No doubt , toast and Marmite.

And he offered me a dark jar with yellow lid, I curious about the taste of that  sticky, dark brown food paste with a distinctive, powerful flavour filled my poor piece of bread with a lot of Marmite and at my first bite I put everything out.

Believe me, it’s horrible.

The truth is that all that extra saltiness divides even the British, so that the brand slogan is ” love it or hate it.” I am part of the group: Never start your day eating toast and marmite.

The product that was to become Marmite was invented in the late 19th century when German scientist Justus von Liebig discovered that brewer’s yeast could be concentrated, bottled and eaten. In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England with Marmite as its main product and Burton as the site of the first factory.The product took its name from the “marmite” (French: [maʁmit]), a French term for a large, covered earthenware or metal cooking pot. The labels of the UK product still carry the image of a marmite. The by-product yeast needed for the paste was supplied by Bass Brewery. By 1907, the product had become successful enough to warrant construction of a second factory at Camberwell Green in London.

Marmite is traditionally eaten as a savoury spread on bread, toast, savoury biscuits or crackers, and other similar baked products. Owing to its concentrated taste it is usually spread thinly with butter or margarine. Marmite can also be made into a savoury hot drink by adding one teaspoon to a mug of hot water much like Bovril.

Marmite is paired with cheese, such as in a cheese sandwich, and has been used as an additional flavouring in Mini Cheddars, a cheese-flavoured biscuit snack. Similarly, it has been used by Walkers Crisps for a special edition flavour; is sold as a flavouring on rice cakes; and Marmite Biscuits. Starbucks in the UK has a cheese and Marmite panini on its menu.

To prove I ‘m not lying , the video below shows the reaction of this guy to try Marmite.

Ready to to bite the bullet?

—–

Era meu primeiro café da manhã em território britânico, ainda me sentindo perdida lembro de perguntar para um verdadeiro homem inglês:

– O que é realmente tradicional no café da manhã dos britânicos?

Sorrindo ele respondeu:

– Sem dúvida, toast e Marmite.

E me ofereceu um pote escuro com tampa amarela. Curiosa a respeito do sabor daquela pasta pegajosa, castanha e com um forte odor enchi meu pobre pedaço de pão de Marmite e na primeira mordida eu coloquei tudo para fora. Acreditem, é horrivel.

A verdade é que todo aquele sabor extremamente salgado divide até mesmo dos britânicos, tanto que o slogan da marca é “ame ou odeie isso”. Eu faço parte do grupo: jamais comece seu dia comendo toast e marmite.

O produto que viria a se tornar Marmite foi inventado no final do século 19, quando o cientista alemão Justus von Liebig descobriu que a levedura de cerveja poderia ser concentrada, engarrafada e comida.  ” Marmite” é um termo francês para um panela grande de barro ou metal. Os rótulos do produto Reino Unido ainda carregam a imagem de um marmite.

Marmite é tradicionalmente consumido em pão, torrada , bolachas ou biscoitos salgados. Devido ao seu sabor concentrado é geralmente espalhada pouco com manteiga ou margarina antes. Marmite também pode ser feita em uma bebida quente saboroso  adicionando uma colher de chá para uma xícara de água quente. Nem tente, o resultado pode ser pior!

Para provar que não estou mentindo, dê o play no segundo vídeo lá em cima e veja a reação desse pobre garoto ao experimentar Marmite pela primeira vez.

E ai, vai encarar?

 

 

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